Privacy policy

 

Last updated: August 14, 2026

This Privacy Policy describes how Seranua LLC, with a business address at 728 Maple Ridge Drive, Naperville, IL 60540, United States ("Seranua," "we," "us," or "our"), collects, uses, and discloses your personal information when you visit our website (the "Site"), make a purchase, or otherwise interact with us (collectively, the "Services").

1. Personal Information We Collect

Information You Provide Directly

We may collect:

  • Contact and account information — such as your name, email address, phone number, shipping address, and billing address.

  • Order information — such as products purchased, order value, payment method information, and transaction details. Full payment card numbers are processed by our payment processors and are not stored directly by us.

  • Communications — such as messages you send through email, contact forms, or customer support channels.

  • Marketing preferences — such as your email and SMS subscription preferences.

  • User content — such as product reviews, photographs, comments, or other content you choose to submit.

Information Collected Automatically

When you use the Site, we may automatically collect certain information through cookies, pixels, and similar technologies, including:

  • Device and browser information

  • IP address

  • Approximate location derived from your IP address

  • Pages viewed and products browsed

  • Time spent on the Site

  • Referral source

  • Interactions with the Site

  • Shopping activity, including items added to your cart and completed purchases

Information From Third Parties

We may receive personal information from third parties that help us operate our business, including our e-commerce platform, payment processors, fulfillment and shipping providers, order-tracking services, advertising platforms, and analytics providers.

2. How We Use Your Personal Information

We may use your personal information to:

  • Process and fulfill orders

  • Arrange shipping and delivery

  • Process payments, returns, and refunds

  • Provide order tracking

  • Provide customer support and respond to inquiries

  • Send transactional communications, including order confirmations and shipping updates

  • Send marketing communications by email and, where you have opted in, by SMS

  • Personalize your shopping experience

  • Show you relevant products and advertising

  • Measure and improve our advertising and marketing performance

  • Analyze and improve our Site, products, and Services

  • Detect, investigate, and prevent fraud or other unauthorized activity

  • Protect the security and integrity of our Site

  • Enforce our Terms of Service and other policies

  • Comply with applicable legal obligations

3. How We Share Personal Information

We may share personal information with the following categories of third parties:

  • E-commerce platform: Shopify, which helps us operate our online store, process orders, and provide e-commerce services.

  • Payment processors: Payment providers offered at checkout, which process payment information and help prevent fraud.

  • Shipping and fulfillment partners: Carriers, fulfillment providers, and order-tracking services used to process, deliver, and track orders.

  • Marketing providers: Email and SMS marketing providers that help us send communications to customers and subscribers.

  • Advertising and analytics partners: Platforms such as Meta, TikTok, and Google, which may use cookies, pixels, and similar technologies to measure advertising performance and deliver relevant advertising.

  • Analytics and attribution providers: Services that help us understand Site activity, customer behavior, and marketing performance.

  • Professional advisors and authorities: Lawyers, accountants, insurers, government agencies, regulators, or law enforcement where reasonably necessary or required by law.

  • Business transfers: A buyer, successor, or other relevant party in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

We do not sell your personal information for money.

However, certain disclosures of personal information to advertising and marketing partners may be considered a "sale," "sharing," or use for targeted advertising under certain U.S. state privacy laws.

Where applicable, you may opt out as described in Section 6.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate the Site, remember preferences, understand how customers use our Site, and deliver and measure advertising.

These technologies may include:

  • Strictly necessary cookies — required for the Site, shopping cart, and checkout to function.

  • Analytics cookies — used to understand how visitors interact with the Site and improve our Services.

  • Advertising cookies and pixels — used by us and our advertising partners to measure advertising effectiveness and provide more relevant advertisements.

You can manage cookies through available cookie preference controls on our Site and through your browser settings.

Where required by applicable law, we recognize supported browser-based opt-out preference signals, including the Global Privacy Control (GPC), as a request to opt out of the sale or sharing of personal information or targeted advertising for the applicable browser or device.

5. Email and SMS Marketing

Email Marketing

If you subscribe to our marketing emails, we may use your email address to send promotions, product updates, special offers, and other marketing communications.

You may unsubscribe at any time by using the unsubscribe link included in our marketing emails.

SMS Marketing

If you choose to opt in to SMS marketing, we may collect your phone number and information relating to your consent and use it to send recurring automated marketing or transactional text messages.

Consent to receive marketing text messages is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

You may reply STOP to unsubscribe or HELP for assistance, where supported.

We will process valid opt-out requests in accordance with applicable law.

6. Your U.S. Privacy Rights

Depending on your state of residence, the nature of our business, and whether the applicable state privacy law applies to us, you may have certain privacy rights.

These may include the right to:

  • Access or know what personal information we collect, use, or disclose about you

  • Delete certain personal information

  • Correct inaccurate personal information

  • Obtain a copy of certain personal information in a portable format

  • Opt out of the sale or sharing of personal information

  • Opt out of targeted advertising

  • Limit certain uses or disclosures of sensitive personal information where applicable

  • Appeal a decision regarding a privacy request where applicable

  • Exercise your privacy rights without unlawful discrimination or retaliation

To submit a privacy request, contact us at:

support@seranua.com

Please use the subject line "Privacy Request."

We may need to verify your identity before completing certain requests. Verification may include confirming information associated with your account, order, or email address.

Where permitted by applicable law, you may use an authorized agent to submit a privacy request on your behalf. We may request information necessary to verify the agent's authority and your identity.

Opting Out of Targeted Advertising or Sale/Sharing

Where applicable, you may opt out of certain uses of your personal information for targeted advertising or activities considered a sale or sharing under applicable state privacy laws through the privacy controls provided on our Site.

Where required by applicable law, we also honor supported browser-based opt-out preference signals such as the Global Privacy Control (GPC).

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended ("CCPA"), where the CCPA applies to Seranua.

The categories of personal information we may collect are described in Section 1 and may include identifiers, commercial information, internet or electronic network activity, and approximate geolocation information.

The purposes for which we collect and use this information are described in Section 2, and the categories of parties to whom information may be disclosed are described in Section 3.

California consumers may have rights to request access, deletion, or correction of personal information and to opt out of certain sales or sharing of personal information, subject to applicable exceptions and legal requirements.

We do not knowingly sell or share the personal information of individuals under 16 years of age in circumstances where applicable law requires affirmative authorization.

7. Data Processing Locations

Seranua is based in the United States.

Personal information may be processed or stored in the United States and in other locations where our service providers, technology providers, payment processors, or other business partners operate.

We take reasonable steps designed to ensure that personal information is handled consistently with this Privacy Policy and applicable law.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Processing and maintaining order and transaction records

  • Providing customer service

  • Meeting tax, accounting, recordkeeping, and legal obligations

  • Resolving disputes

  • Preventing fraud

  • Enforcing our agreements

  • Maintaining marketing preferences

  • Analyzing and improving our Services

Marketing information may be retained until you unsubscribe or request deletion, subject to any information we need to retain to honor your opt-out request.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Please do not send sensitive payment information, including full credit card numbers, to us by email.

10. Children's Privacy

Our Services are not directed to children.

We do not knowingly collect personal information from children under 16 years of age.

If you believe that a child has provided personal information to us, please contact us at support@seranua.com so that we can review the matter and take appropriate action.

11. Third-Party Links

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, or legal requirements.

When we make changes, we will post the updated Privacy Policy on this page and revise the "Last updated" date.

Where required by applicable law, we may provide additional notice regarding material changes.

13. Contact Us

If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, contact us at:

Store Name: Seranua
Company Name: Seranua LLC
Business Address: 728 Maple Ridge Drive, Naperville, IL 60540, United States

Email: support@seranua.com

Subject for privacy requests: Privacy Request

Customer Support Hours: Monday to Friday, 9:00 AM to 9:00 PM